Territory manager: features, responsibilities and career

Currently, many large companies and banks have territorial managers. As a rule, they are in demand in firms whose activities extend to several territorial units at once, as well as if they have representative offices in other cities. Today we will talk about who a territorial manager is and about the job functions of a specialist.

Territorial manager - This is a specialist responsible for one or more regions or regions, which include several cities where this company operates.

Such a position should only be introduced if the company in this particular region is represented by one employee (sometimes represented by a state that does not include more than 4 employees), which provides a link between the points of sale and distribution companies. Most often, the level of remuneration of such workers depends on the volume of product sales, therefore, often the desired earnings appear only after some time; therefore, such managers must have a fairly high level of efficiency.

The area manager is required to perform several basic functions in a large company.

• Organization of activities to promote trade marks.
• Monitoring the activities of employees in a given area and monitoring their actions.
• Drawing up profit plans, establishing the necessary indicators of profit from sales.
• Accounting for the volume of sales and constant monitoring of the market.
• Facilitating effective communication between distributors and the firm.
• Implementation of measures to improve the activities of the manufacturer in the relevant territory.
• He can independently resolve issues related to the necessary deliveries of products.
• Deals with consumer lending issues (if a specialist works in a bank).

Based on periodic market monitoring, the area manager should develop a strategy plan for future product sales. In addition, control over the assortment of the company's goods is included in his duties.

Thorough market research is worth highlighting as a separate job function. The specialist must observe not only consumer demand and changes in price levels, but also the actions of competitors. When monitoring, he must take into account the peculiarities of the territory in which the market operates and develops, including the level of wages of the population.

The competence of a territorial specialist may also include an analysis of the activities of a representative office, conducting a marketing policy, monitoring activities in the contractual sphere of trade and developing measures to maximize profit from sales.

The personal qualities of a territorial manager must include high level of responsibility, self-organization, attentiveness and initiative. Presentability and the ability to conduct business negotiations can also be such qualities.

In addition, he must have a higher education, although in some cases the placement of people with incomplete higher or secondary education is possible. Most employers have requirements for such specialists related to work experience in the field of sales (at least three years), as well as management experience. In some cases, you may need good knowledge of a foreign language.

Most often, such specialists can find employment in banks. In such organizations, these managers occupy an important place; they deal with issues related to the active development of lending. Territorial managers working in banks also carry out work on organizing mutually beneficial cooperation between them and trading or service firms.

These specialists are often employed in large trading companies. They monitor the maintenance and maximum expansion of the customer base, the implementation of the sales plan. In such trading firms, they are directly involved in negotiations with suppliers, control the timely receipt of funds, prepare monthly sales reports.

The position of the territorial security manager should be highlighted in a separate category. This employee must carry out activities aimed at protecting the interests of the manufacturer from various illegal actions. Including from abuse of office.

The territorial safety manager is obliged to develop and apply measures to minimize the economic risks of production, possible losses. His competence also includes carrying out operational actions to identify fraud, theft in stores. This specialist must and conduct investigations into the facts of material damage to the company.

Currently, the position of a territorial manager is not yet widespread in Russia, but every year it is gaining more and more popularity. This position provides good career opportunities.

Besides, an experienced worker can be entrusted with a large area to control and conduct business. It should be noted that in the process of work, the territorial manager gains excellent experience in negotiating and significantly increases his financial literacy. Employees with such qualities are considered the most in demand in the economic sphere.