What qualities should a seller have?

There are many publications and scientific studies on the topic of what qualities a salesperson should have. Some of them are abstract in nature - they write about the ideal, and in any profession there are no ideal people, since a person is by nature far from imaginary perfection. There are scientific publications that separate the salesperson and the sales assistant, but the professional and personal qualities remain unchanged for a good person in their place, be it the qualities of a successful sales manager or a person behind the counter of a small grocery store.

When recruiting, the management of the outlet first evaluates the qualities of the seller, set out in the resume, and then carefully examines the negative and positive business qualities shown in the process of selling a product or service.

A man or woman, at a young or mature age, may not possess all the qualities listed in the lists on the topic of an ideal product distributor, but at the same time be a pretty good seller so that people come to him for shopping. But there is a significant difference in the qualities that a sales assistant in a specialized store, a sales manager in a large company and a person in a stall, behind a counter, near shelves with goods, should possess.

1. In the first case, certain knowledge is required in the chosen area and in those that indirectly relate to it, the ability to offer from the already available assortment and to argue for the need to purchase not from competitors. A not very competent staff can also become a sales consultant if one can see a desire for learning, a good memory, the ability to quickly find a common language with strangers and clearly express their thoughts in an accessible form.
2. A sales manager needs a different set of professional qualities - he must quickly navigate the situation and the needs of the client, master verbal and even facial techniques of persuasion, be armed with a full set of knowledge about the product being sold and be able to resist even decisive refusals.
3. The seller behind the counter must be able to handle special devices, easily communicate with customers, operate with the existing potential, have the skills to maintain a conversation with people of any age. The number of regular customers depends on his appeal, friendliness, ability to do several things at the same time, on the basis of which you can order the required amount of products or goods.

Often, people who at first glance possess the necessary qualities turn out to be unsuitable for such a career., and those forced to work (due to a shortage of applicants and the need to continue working) find themselves in their place. There is only one conclusion from this strange regularity - it is necessary to evaluate not the visible well-being, but everything that makes up a person's personality.

Often people are more willing to go into a small shop located not far from a huge supermarket, content with modest offers, preferring them to an immense assortment. And the reason for this is not a reluctance to wander through the trading floors, but the seller who is behind the counter. Buyers go to it, a contingent of constantly arriving people is formed, attracted not so much by the assortment as by competence, speed of reaction and manner of communication.

The basic requirements remain for any person in the same way as there are general negative ones that are inherent in a bad seller of services or products, which is clearly out of place:

• sociability, in which it is important not to maintain a long pointless conversation, but the ability to strike up a short conversation and listen to the client;
• proficiency in speech, the ability to clearly and coherently state their arguments in favor of the offered range;
• moderate activity - attention not only to an already standing customer, but also to a potential one, and in such a way as to realize the second opportunity without losing the first;
• good breeding and politeness combined with patience and self-control, good manners;
• the ability to form relationships with regular customers - only by remembering some information and persons, you can have them in the amount necessary for a successful business;
• responsibility and discipline will allow not to lose customers - if the outlet is open on time, and the delivery promises are fulfilled, customer confidence is ensured, as well as the positive attitude of the employer.

The main thing in this list by default is often left out of scope. A real seller loves his job not so much because of material wealth (this is often not the most powerful argument, especially for those who are not used to deceiving the buyer). The profession evokes strong emotions in those who work by vocation - certain personal qualities give a feeling of drive, pleasure from every transaction, every won client.

Much depends on the personality of the person who is carrying out the sales process. His ability to hide a bad mood, to demonstrate sincere politeness, and not cold, duty, communicate equally with people who are pleasant and unpleasant.

Self-development and the acquisition of new knowledge, the completeness of knowledge in their field can alienate the client if they are displayed. Speech, interspersed with terms and numbers, often repels with self-admiration, demonstrative superiority, and makes the interlocutor feel inferior. On the verbal level, tactfulness, balance in the choice of definitions, the absence of common folk expressions, and an explicit accent are important.

The employer evaluates personnel according to their professional suitability. But business qualities depend on the scope of application, its prevalence or limitations. It is enough for a flower seller to have floristic skills, general requirements and skills, knowledge of the product being sold.

The manager of a large company, according to experts, should know the psychology and determine the psychotypes of clients, study not only the market of your own company, but also the situation of competitors, be able to argue your point of view. This is impossible if there is no education, additional training programs have not been completed and continuous self-study is not carried out.

He undergoes special training in psychology, has self-motivation, knows how to work in a team, knows the line between persistence and arrogance, defending his point of view.

There are not only special guidelines for the design of a resume, but also Internet-based constructors, focused on existing needs, with the help of which you can create a special or universal description.

Describe in detail the positive qualities that reasonably answer the silent question of why you should be given preference over other candidates on the list of applicants. But do not forget to add negative, insignificant, common for most people (uncommunicativeness upon waking, verbosity or intolerance of sloppiness) to create the appearance of self-criticism and the impression of persuasion.