Choosing a uniform for sellers
Modern clothing for sellers is varied and cost effective. It is worth noting that the store's profit depends on the employee's appearance, because its staff is a visiting card. In addition to the fact that the seller should behave naturally, be friendly, not seem intrusive, but also look good.
A distinctive sign (logo) must be applied to the uniform, and on large items of clothing: a shirt or jacket. The universal uniform is sewn the same for all employees of the store - the buyer should immediately understand who is in front of him if he has any questions about the product. How to choose a uniform - learn from the article.
Peculiarities
There are 3 types of forms: standard, economy and full. The economical form, as a rule, is chosen by organizations that are just starting their business. The standard version implies an item of clothing with a corporate design (logo), and the full version implies the presence of a shirt in the corporate color and a badge with the organization's logo.
For grocery store staff, it is advisable to choose functional and comfortable clothing, since employees work many hours. Uniforms for sellers should retain their original appearance for a long time and look neat.
The form of sales consultants in communication salons is different - employees must wear a scarf or tie.
It is also worth noting that the uniform should be pleasing to the eye - that is, cause psychological comfort among buyers and the seller himself. Flashy colors, patterns on clothes are unacceptable. The color of the uniform should be recognizable so that the customer can immediately determine which department in the store he entered.
Types and models
The calm, classic style of clothing is designed to make the customer want to linger. He should not feel uncomfortable in the company of the seller. In every store, employees adhere to a work uniform.
Sales consultants of jewelry stores are very lucky in this regard, because they can choose clothes on their own, but, of course, according to the rules.
Sales consultants to jewelry stores must wear a strict neutral dress, trousers, skirt, shirt or blouse, vest. If desired, employees can wear jewelry, which will only be a plus for the store - customers will have a desire to try on the same beautiful jewelry and, most likely, buy them.
In furniture stores, the shape is selected based on the target audience. The consultants of the Swedish brand wear blue T-shirts and dark trousers - this form suggests that a buyer with an average income can afford the furniture. In elite luxury salons, sellers wear suits or shirts tucked into trousers - business style allows them to successfully interact with respectable customers.
Employees of natural cosmetics and eco-products stores most often wear dark T-shirts, trousers or jeans, aprons with a logo. The clothes of the employees of eco-products should emphasize the brand's individuality. In this case, the buyer immediately determines for himself that stylish clothes symbolize quality products.
How to choose?
The clothing worn by employees in the workplace is an integral part of the company's image. That's why When choosing a dress code, it is necessary to take into account the type of services provided by the store, the target audience, the peculiarities of sales, the design of the store, etc.
The correct form will help to quickly communicate the store's mission to the buyer.
A business suit is appropriate in stores selling furniture, but it will look ridiculous on the seller of pastries or exclusive tea. The client instantly reads the visual component of the store, not only looking at the product, but also at the interior, and at the appearance of the seller. The buyer purchases goods from a person, therefore, he must have him.
Uniforms can be bought either ready-made or made to order - it all depends on the goals of the enterprise.
Of course, if a new product appears on the market and a separate zone is allocated for it, then it is advisable to come up with a unique form that will help it stand out from the background of others and attract buyers.
Care Tips
In small shops, the sellers themselves monitor the neatness of their shape: they iron it, wash it. Large enterprises have their own laundries, which in a short time bring the form to the appropriate form. If work clothes are to be washed every day, then a replaceable (additional) set of uniforms should be provided. With the weekly mode, washing is carried out on weekends.
The employer is also obliged to create conditions for the correct storage of the uniform of his employees. For this, it is advisable to use special boxes to avoid contact with outerwear.
High-quality, well-groomed and clean clothing of sellers makes a good impression on customers, increases trust and emphasizes the seriousness of the brand.
Note! Choosing a uniform is best done in consultation with staff - a deliberate personal choice will create a sense of pride in employees, and it will also endear them to the employer. Employees will understand that their opinion has been taken into account, therefore, they will be happy to try for the one who hired them.
Unlike workwear, the uniform of store employees may include decorative items: hairpins, cufflinks, etc. It can even "play into the hands", making the seller memorable, and with it the point of sale.It is very important to make the correct measurements of the uniform for the salesperson to work comfortably.
Fabrics need to be strong and durable so that they don't have to change shape frequently.
Review of the "Fantasy" nylon apron for women in the video.
