Who is a digital marketer and what does he do?

Today high technologies and the Internet are tightly included in the life of every person. Thanks to this, more and more professions are disappearing into oblivion, but a huge number of new specialties appear. One of them is the position digital marketer, which we will talk about today.

Digital Marketing Is the marketing of various goods and services, where digital technologies are used to fully interact with a potential consumer at all stages of purchase / sale. but not to be confused with simple internet marketing, which works only on the web, the same kind of marketing is also used by offline channels, for example, digital gadgets. Today's digital marketers must have a wide range of skills.

The field of activity of such a specialist covers almost all elements of the interaction of a marketing team on the Internet.... This person must carefully select sites for work, study statistics and the audience, create various strategies for full-fledged work, be able to use all the tools for working in the global network and, of course, have a brilliant mastery of all the usual marketing skills.

The responsibilities of a digital marketer can include a number of tasks.

1. Initially, this is a full-fledged team management, for this a marketer must have competence in all narrower areas of work in the network.
2. Audience analytics and statistics compilation to improve company promotion.This is where the marketer must be able to draw the right conclusions through analysis.
3. Advertising planning, control of targetologists, SMM-specialists and PR-specialists. This includes complete control over advertising budgets.
4. Control, and sometimes independent maintenance of social networks and the company's website, their promotion.
5. Generation of new creative ideas for advertising, promotion and company content.

The tasks of such a marketer can be very diverse, it all depends on the direction, size and functions of the company / business in which he works. Here are the basic knowledge and skills every digital marketer will need.

1. The most important thing here is knowledge in the field of standard marketing, for example, the ability to sell. Research has shown that such skills are best acquired through practice, so work experience is in many cases important, even if this experience was associated with conventional marketing. Although the digital marketer does not always carry out sales himself, however, the process itself and all its subtleties should be known to the specialist, this will significantly increase the level of the company itself.
2. Equally important is a proper understanding of the dynamics in various marketing channels (email newsletter, SMM) and an accurate understanding of the need to use these dynamics for a particular company.
3. The ability to reason, analyze and use statistics coldly and objectively. It is very important for any marketer to be able to formulate their thoughts and messages based on dry, but accurate facts.
4. Listening skills and understanding your audience.
5. Good knowledge in all areas of online advertising, the ability to perfectly understand the Internet space and plan a budget.
6. Content planning and creation. Sometimes this skill fades into the background, when assigning this task to other employees.

To become a digital marketer, no need to get special higher education, spend years, money to pay for the university and their strength. There are two ways to get this profession.

• Self-education. You can also gain knowledge on your own by finding information on the Internet, for example, in specialized groups in social networks, on sites with the theme of modern professions. But this type is not suitable for everyone. If you are organized, motivated, know how to structure large volumes of texts and highlight the most important thing from them, then you can become a digital marketer on your own without difficulty. It is not recommended to study this specialty from books, since any marketing is constantly changing, something new comes, and some information becomes outdated.
• You can also study at special professional courses. Most often, this method is not free, in most cases it is even very expensive, however, with this method, the information is fully structured, all the main details and factors are highlighted.

Here, a trained specialist also has two ways of developing events..

• Freelance. In this case, the marketer begins to work with orders from companies and agencies remotely, most often from his own apartment. There are disadvantages here: you will have to look for orders each time on your own, and you will definitely need to be able to manage your working time well and be disciplined. But this type of work has its advantages, for example, work experience is not always required here, and if you try, then immediately after training you can easily start work. At first, a digital marketer does not earn a lot on freelancing, however, when you already gain experience and a large number of positive reviews from customers, you can count on big earnings.
• Office work... If you prefer to traditionally work in an office, then you will have to gain experience, because here it is very important, you can do this with the help of the same freelance.