Features of the profession of targeting specialist

Recently, the Internet profession has been rapidly gaining popularity. There are many specialists in various fields here. In this article, we will take a closer look at the profession of targeting. Some people confuse this position with other specialties that can be found on the Internet.

Most of the online earnings are centered around advertising. In simple terms, it is the targetologist who is involved in launching, promoting and configuring it. Today, this online profession is attracting more and more professionals. Work in this direction appeared relatively recently. Now the profession is under development and is constantly changing. To be a sought-after professional, you need to constantly improve.

The targeting specialist works on social networks. These sites have millions of users all the time, making them a great advertising platform. To help professionals, various tools have been developed, such as myTarget, VK Business and other options.

The targeting specialist must perform the customization in such a way that the ad finds its client. Translated from English, the word Target means "target". Targeting is more profitable than conventional banners that are simply closed or blocked by users.

During work, the specialist must take into account age of the target audience, gender, region of residence, interests and other characteristics.Another challenge is to make the most of your budget in order to spend your money efficiently. The number of clicks on the link depends on how interesting and useful the advertising message will be. Many experienced users who are just starting to develop in this direction start their way as assistant... They learn from more experienced targeting experts and develop into an exciting and modern profession.

Each work area has its own Benefits and limitations... After reviewing them, you can get a detailed description of the profession.

The pros are as follows.

1. High level of wages.
2. Opportunity for self-education and career growth.
3. Demand in the labor market.
4. An interesting area that includes creativity.
5. You can work both in the office and in a given format from home.
6. The analytical side of the issue will be of interest to many active users.
7. The ability to work remotely and combine online activities with the main job.

There are also disadvantages.

1. Activity with a monotonous character. You will have to sit in one place for many hours.
2. To remain an advanced expert in this area, you need to constantly work on yourself and carefully study the fickle advertising market.

Many internet users do not see the difference between certain online professions. A targeting specialist is often confused with an SMM manager, however, their goals and objectives are different. The manager works in social networks, his main task is to set up communication between users and the company. Also, a specialist needs to beat a specific brand as positively and attractively as possible.

Tasks such as maintaining questionnaires and preparing the released content is also the concern of the SMM manager, while The main area of ​​the targeting specialist is advertising. As you can see, both employees work at the same sites, but perform different tasks.

The responsibilities of a professional employee include the following.

1. Studying the work of competitors.
2. Analysis of proposals based on the advertising platform and product benefits.
3. Search for clients (also the term parsing is used).
4. Segmentation.
5. Creation of advertisements.
6. A creative approach to work to attract positive attention.
7. Competent distribution of funds.
8. Making report.
9. Study of audience requests.
10. Optimization of an advertising campaign.
11. Conducting tests and experiments in order to achieve the highest results.
12. Knowledge of the device of current social networks (Instagram, VK and other sites of this type).

All these skills are made from a simple amateur to a professional. These are the main responsibilities that a specialist must face. This job description may differ depending on the platform on which the tergetologist provides services: social networks (Facebook, VKontakte, etc.), forums and other large sites.

To cope with all the assigned tasks, the employee must have the following personal characteristics.

1. Specialists who work with large amounts of information sit in one place for several hours. Therefore, such a quality as perseverance is required.
2. Analytical skills are required to study live audiences, monitor fashion trends and keep statistics.
3. To remain in demand as a specialist, you need to be able to work in multitasking mode. Experienced craftsmen can manage several projects at the same time and successfully cope with all tasks.
4. It takes creativity to grab the attention of potential customers. The ability to think creatively and out of the ordinary will play into the hands.
5. Another personal quality that will definitely help in work is the ability to plan.
6. Targeted advertising is a complex activity where not everything can be done the first time. Therefore, future specialists need to be patient.
7. Some employers value attention to detail, so moderate meticulousness is appropriate.

According to employers, a specialist should be able to do the following.

1. The skills of rewriting and copyrighting will be useful in the work. With their help, you can independently compose advertising texts, advertisements and process a large amount of printed material.
2. Programs for working with video and photos, which are presented in a wide variety, will help a professional to create banners, layouts and collages on his own.
3. Some advertising projects are expensive, so you need to spend your budget wisely. Otherwise, you can spend everything even before the completion of the project.
4. Knowledge of psychology will also be useful. They will help you understand users, learn about their desires. Correctly tuned advertising acts on a person's psychology, attracting his attention and interest.
5. To carry out large volumes of work, you cannot do without additional tools. Also, special services have been created for targetologists.
6. The advertising business is closely related to marketing, so knowing its basics will come in handy in business.
7. The ability to work in office programs, including Excel, will definitely come in handy.
8. Every profession has terminology that you need to know.

For all users who wish to master this interesting and relevant profession, there is good news - you can learn this skill on your own. You should start mastering a new business gradually, using thematic briefings, tutorials, websites, webinars and other useful resources... Most of the information that will come in handy on the path to mastering the online profession is in the public domain. It is also recommended to pay attention to paid content.

Some experienced targeting experts teach aspiring specialists for a fee... You can find a premium teacher on the Internet. To make your choice, you can visit thematic forums and read reviews from other students.

To succeed, you need to take steps and adhere to a certain pattern. Otherwise, time can be wasted. A lot of informative information can be found on the popular video hosting YouTube. There are also instructions on social networks.

If there is no desire or opportunity to get a new profession on your own, you can visit the thematic training or seminar. Such events are often held in large cities. In the capital, St. Petersburg and other regional centers, on the basis of private educational institutions, Training courses... As a rule, these are paid services, depending on the teacher's level and other factors. This training option is more suitable for those who find it difficult to independently organize the educational process.

The average course duration varies from 3 to 5 months. The cost is about 50 thousand rubles. After the learning process comes to an end, each student receives a diploma of completion. Some private educational institutions provide a framework for consolidating theoretical material in practice.

After mastering the profession, you need to think about finding clients.Any targeting specialist, be it an experienced specialist or a beginner with no experience, needs a target audience for which this or that advertisement will be developed. You can find a job as follows.

1. Social networks.
2. Freelance exchanges.
3. Thematic sites with job search.

In this case, you need to take into account the high competition. - It will be difficult for a beginner specialist to compete with more experienced professionals. An employee with a large portfolio will be more in demand than an employee who has just started to master the advertising field.

If possible, you can develop Personal site, which will serve as a business card. However, in this case, you will need to make the site visited. The most popular job search sites are hh. ru. You can also visit the portal rabota. ru and other similar resources. Based on social Vkontakte network There are many communities where companies are looking for PPC professionals. The first orders will not bring a lot of money, however, if they are successfully completed, the project can be added to the portfolio.

Before you start mastering a new profession, you need to find out the average earnings in this industry. The salary level depends on many factors.

1. Employee experience.
2. The scale of the project.
3. Job type (part-time, telecommuting, office work, full-time, project-based).
4. Region of residence.
5. The employer's company.

In the Russian capital, targetologists can receive from 50 to 90 thousand rubles a month. More experienced workers earn over 100 thousand. With a large portfolio and recommendations, the salary level varies from 120 to 150 thousand rubles. To work from home, many employers require experience. The minimum indicator is from 1 to 3 years, the average is from 3 to 6 years. In other regions of the country, the income level is lower. On average, it totals from 30 to 50 thousand rubles. Young employees can receive about 5 thousand for one project and count on a positive feedback from the customer.

Let's summarize the article with real reviews. Employees who have been able to achieve great success in their activities share their impressions of the profession and those who have just started their career. Many noted that with the receipt of a new profession, they managed to realize their creative potential and become a sought-after specialist.

Some reviews cited high earnings as the main benefit. Due to the remote work format, residents of remote regions have the opportunity to earn money in the same way as residents of Moscow and other large regions of the country. There are also negative reviews about the work of targeted advertising specialists. Some newcomers simply could not stand the high competition and decided not to spend a lot of time mastering a new business.