Marketing resume: structure and guidelines for drafting

In order to get the employer's attention, it is important to write your resume correctly. The document should interest the company and provide all the necessary information about the applicant. Next, we will tell you how to write a resume for the position of a marketer correctly.

The resume of a marketer or marketing analyst is built on the same principles as documents for other professions.

A specialist business card should include the following sections.

• Contact Information (Name of the applicant for work, place of residence, phone number, e-mail). The exact address of residence is optional. The practice is widespread in which the middle name is not indicated.

• Position... The applicant must indicate what vacancy he is applying for.

• An experience. Work experience is indicated in reverse chronological order. This can be information related to work in a specific direction or data from previous jobs. If the person does not have work experience, you can indicate the internship.

• Education... This section indicates the presence of higher, secondary and other diplomas of education. It would be useful to have information about taking courses and lectures related to the profession.

• Professional skills. It is necessary to identify the qualities that a professional marketer should have. Without them, the employee will not be able to cope with his duties.

• Guidelines from previous jobs will be an important advantage and present the prospective employee as a skilled specialist.

• Additional data. Here you can indicate knowledge of foreign languages, hobbies related to self-development, and more.

Regardless of the format in which you are going to send your resume, you need to carefully approach its design.

When drawing up, adhere to the following recommendations.

• Document sizes should not be too small or large... The optimal volume is 1 or 2 A4 pages. It is better to place all the most important information on the first sheet. If there is too much data that can be indicated in the resume, part of it should be discarded.

• Choose a font that is comfortable and easy to read. The most common size is 12 or 14. The document should be easy to read.

• If the resume size is 2 sheets, do not forget to indicate at the end of the page that the rest of the information is indicated on the next sheet. When formatting a document in one page, try to completely cover it with the text.

• Use only one font for the entire document... The maximum that is allowed is to use a different format for the headings.

• The style of the resume should be strict and clear. Also, headings can be underlined or bold.

• If you do not know how to use graphic programs, give them up when drawing up a document.... Instead, opt for a standard text editor.

• Highlight sections with different information. There should be some free space between them.

• Keep the information simple and clear. Don't overload your resume with complex terminology.

• Use the following markup: right, top and bottom margin of the page - 2 centimeters indent; left - 2.5 centimeters.

An ideal resume should include both personal information about the potential employee and his key skills, professional skills, and more.

When drafting a document for the position of a marketer, the following are indicated as professional skills:

• in-depth analysis of the data obtained;

• work with a huge amount of information;

• conducting research in the field of marketing and advertising;

• skills in working with modern software (here you can specify the names of specific programs);

• development of materials for advertising;

• analysis of promotional activities and knowledge of the basics of this area.

The above information indicates that the employee will cope with certain responsibilities in the course of work. Employers pay special attention to the personal qualities of the applicant. For an applicant without work experience in a similar position, the presence of certain characteristics indicates a desire to develop and work fruitfully.

This section indicates the following:

• love of the profession;

• desire to develop in this direction, gaining new knowledge and skills;

• decency and honesty;

• calm perception of criticism;

• attentiveness, discipline and accuracy;

• fast learner;

• resilience in stressful situations;

• excellent performance.

A cover letter is not a required part of a resume, but many experts advise taking the time to write it. It plays a significant role when applying for some positions. Some companies in the job description require such a letter from the applicant. This will indicate that the applicant has carefully read the requirements for the employee.

The document can describe:

• employee motivation;

• success in previous positions;

• other positive qualities of the applicant.

There are no rules about the size of a letter.One page is considered optimal. The main requirement is the availability of up-to-date information, presented accurately and clearly. When writing a letter, you should adhere to the official business style of presentation.

The structure of the letter looks like this:

• greetings;

• an indication of what kind of position you intend to get;

• description of interest in working for this company and in a specific position;

• designation of relevant work experience, as well as personality traits that show the applicant from the best side;

• thanks to the employer for giving attention to your letter;

• signature and contact information.

A complete document that you can compose yourself in a standard text editor.

A short resume that includes information about both personal and professional qualities.

An illustrative example of a resume for the position of Internet marketer. There is a black and white photograph in the upper right corner.

A brightly designed document that immediately grabs attention. This is a non-standard version of the resume, which can be appreciated by the employer at its best, or, conversely, cause negative emotions.