Platinum feed description

The Platinum brand feed manufacturer positions its product as a super premium class. However, the users did not have a definite opinion about this diet. Let's dwell on the features of these products, their advantages and disadvantages.

In 2004 in Germany, one of the leading experts in the pet food industry decided to join forces with an experienced breeder to open Platinum GmbH & Co. KG. Their main goal was the development of a balanced diet for dogs, which would exactly correspond to the nutritional habits of their distant ancestors - wolves.

The philosophy of this German company is to return to the basic needs of the animal for food. It can be realized in practice only by accepting the fact that the digestive system of a dog is arranged in the same way as that of a predatory animal. This is what explains the composition of the product.

• Meat - beef, lamb and chicken are used. The product is prepared in its own juice.

• Rice slice - serves as a rich source of carbohydrates, contains a minimum concentration of gluten. Can be used for dogs with allergic diseases.

• Animal fat - lamb fat is added to the product. It is a hypoallergenic, nutritious product. It is a source of fatty acids and essential amino acids.

• Dried fish - acts as an additional supplier of proteins.However, the manufacturer does not indicate what kind of fish is included in the product, and what parts of it are used in production.

• Salmon fat - contains valuable micro- and macroelements, vitamins, omega-3 and omega-6 fatty acids.

• Beet and apple pulp - provides the diet with coarse fibers and vitamins. Helps to improve the digestion of the animal.

• Brewer's yeast - provide the need for vitamins of group B. Improve the functioning of the central nervous system, give the animal activity.

• Linseed oil - this product is practically not absorbed by the dog's body. However, it has a beneficial effect on the functioning of the gastrointestinal tract.

• Olive oil - a natural supplier of vegetable fats and healthy vitamins.

• Green-lipped mollusc extract - chondroprotector of natural origin. It is absorbed by the pet's body much better than synthetic. Contains glycosaminoglycans, thereby maintaining the health of ligaments and joints, improves the condition of the musculoskeletal system.

• Sarsaparilla root - includes high concentrations of phytosteroids and saponins. It has a pronounced diuretic and anti-inflammatory effect, removes toxins and toxins.

• Dried artichoke - the product contains a lot of fiber, as well as the prebiotic inulin. Thanks to this, it improves the functioning of the digestive system, promotes the formation and elimination of feces.

• Nasturtium - a medicinal plant, saturated with vitamins A and C, contains lutein. Shows a diuretic, uroseptic effect, normalizes intestinal motility.

• Potassium chloride - a harmless additive used to homogenize the feed.

Additionally, natural vitamins K1 are introduced into the diet. They optimize metabolism, improve potassium synthesis. Maintains normal blood clotting.

The manufacturer claims the following product advantages:

• high quality natural ingredients;

• proteins of animal origin;

• lack of genetically modified additives;

• inclusion of cold-pressed oils only;

• use of quality fresh vegetables and natural antioxidants.

The balanced composition of the feed provides a high prophylactic effect. The animal receives all the proteins, fats, carbohydrates it needs, as well as vitamins, micro- and macroelements. Thanks to this, the health of the pet is maintained, and age-related changes are inhibited. Pets who regularly consume Platinum food are healthy and active. The product contributes to positive changes in the animal's body.

• Fast assimilation of feed in full. Due to the absence of synthetic components, the load on the dog's gastrointestinal tract is reduced.

• Build Muscle - Consuming high quality protein sourced from fresh meat helps build muscle properly.

• Shiny coat - achieved due to the purity of the main ingredients of the diet, as well as the inclusion of cold-pressed vegetable oils in the composition.

• No intolerances and food allergies - Platinum's natural balanced composition is fully absorbed. It does not contain any unnecessary additives that can cause itching, rashes and other skin abnormalities in the dog, or overload the pet's digestive organs.

• Reduced stool volume - Platinum feeds are absorbed in an optimal volume, the dog does not have diarrhea and bloating. Accordingly, the volume of undigested food in the intestines decreases. Thanks to this, a smaller volume of excrement is provided, they smell less harsh.

Despite the fact that the feed is positioned as a holistic, nevertheless, the BJU indicators in it are lower than the norm adopted for premium products. So, Platinum contains:

• proteins - 23% at a rate of 25%;

• fat - 11% at a rate of 12%;

• fiber - 2% at a rate of 3%.

Thus, the guaranteed indicators do not reach the main parameters of premium products, and the 70% of proteins declared by the manufacturer is nothing more than a marketing ploy. Other disadvantages, breeders note:

• limited assortment;

• lack of information about the calorie content of the product;

• low prevalence.

The Platinum line offers 4 feed options. This manufacturer did not provide a special diet for animals with special needs or a diet for older animals. A separate recipe is provided only for puppies from 1 month to 1 year. The reason for this is the unique feed production technology, thanks to which any product is well absorbed by both young and adult dogs of various breeds. The manufacturer argued for this approach by the fact that in natural conditions wolves feed the same way, regardless of their size and age.

Let's take a look at the most common products.

• Puppy chicken - diet for puppies and animals at the growth stage, recommended for four-legged friends up to 1 year old. Contains chicken breast and rice. There are fats of plant and animal origin, as well as vitamins and minerals, probiotics and other useful additives. The share of proteins is 27%, fat is about 16%.

• Adult Lamb + Rice - a universal product for animals of different ages and breeds. Made from rice chaff and lamb meat. Additionally, cold-pressed vegetable oil, herbal extracts, vitamins and mineral supplements are added to the product. The feed contains no gluten, soy or genetically modified ingredients. Optimal for animals with digestive disorders and allergies. Protein content - 25%, fat - 14%.

• Adult Iberico + Greens - pork with herbs. The food is optimal for adult dogs of different ages and breeds, made from the meat of an Iberian pig. There are no gluten, potatoes are used instead of cereal components. The main ingredients include vegetable oil, salmon oil, mussel extract, extracts of medicinal herbs. The share of protein is 23%, fat - 14%.

• Adult chicken - dietary ration for adult dogs over 1 year old. Suitable for both large and small breeds. The menu is based on chicken meat. The composition includes a rich mineral and vitamin complex, probiotics and prebiotics that support the healthy state of the animal. The protein and fat content is 26% and 16%, respectively.

On the domestic market, the Platinum trademark is represented exclusively by dry rations and delicacies. In European countries, the line additionally includes wet food. They are sold in packs of 100 g and 375 g. The wet series offers four basic diets:

• Fish + Chicken - with sardines, tuna and chicken;

• Turkey + Salmon - with turkey and salmon;

• Pure Fish - with tuna, trout and sardines;

• Chicken - with chicken, vegetables and rice.

Each package of canned food contains at least 80% fish or fresh meat. The product is made in its own juice, so it is easily absorbed by the body.

Platinum offers delicious treats for dogs. The brand's assortment portfolio includes premium delicacies. They have an attractive smell and are small in size. Represented by the following products:

• Chicken and Lamb crackers;

• sticks "Chicken and Lamb";

• sticks "Chicken and Rabbit".

According to the manufacturer's statements, the offered products are versatile. They can be suitable for both puppies and adult dogs. Treats are used during animal training to teach commands and good behavior.

Feedback from pet owners about Platinum food is highly controversial. The main reason for this is the marketing policy of the brand. The manufacturing company declares its feed as a product of the highest category - holistic. In practice, however, this is nothing more than an attempt to sell the feed at a higher price.

Analysis of the composition of the feed shows that the content of the main ingredients corresponds to the premium category, but at the same time does not reach the super premium class. That is why the product is not in demand - people simply do not understand why they have to pay such large sums. So, in Russia, a package of 1.5 kg of feed can be bought for 1.3-1.5 thousand rubles. A 5 kg pack will cost about 3 thousand rubles, a large 15 kg pack of feed will cost 7.5-8 thousand rubles. The cost also depends on whether it is intended for a young animal or an adult.

In general, the composition raises no objections. The ration is made from expensive quality raw materials, most of the product is protein of animal origin. The composition does not contain empty fillers and artificial preservatives that can harm the animal's body. The product mix is ​​well balanced and well structured.