Traffic manager: who is he and what does he do?

With the development of the World Wide Web, more and more trading platforms are moving to the Web. In connection with this phenomenon, organizations needed a specialist who would coordinate an advertising campaign to attract and reach as many users as possible. This specialty is called "traffic manager". In this article we will tell you who it is, how to learn this specialty and what requirements are imposed on it.

Traffic manager is a fairly young profession. She was formerly called “Project Coordination Specialist”. Now on the Internet there are a huge number of sites that advertise and sell various goods. Many online directories have a similar theme, for example, they promote a certain brand of washing powder or iron doors and the like. The main task of a traffic manager is to help a common user understand this variety of products offered and choose exactly the resource that he needs. That is, the main goal of a traffic manager is attract as many visitors to the website that it leads as possible and do everything possible so that they become real customers in the future.

Almost all businessmen understand that in order to survive in the market and increase sales, it is necessary to make great efforts to promote their content on the Internet. That is, it is important not only to create a website and fill it, but also stable work and attendance of this resource is of great importance. The traffic manager is exactly responsible for attracting new users and further development of the site.

To become a sought-after professional, of course, you need to go through training.Specifically for this specialty, so far no educational institutions are training personnel. But the basic skills that will be needed in further work can be obtained in various universities in the country, having completed training in the following profiles:

• publishing;
• advertising;
• management.

To enter the Faculty of Publishing and Advertising Business, you will need to pass exams:

• Russian language;
• social studies;
• history or foreign language.

When choosing a manager's specialty:

• Russian language;
• maths;
• foreign language;
• social studies.

In order to work well and successfully, you will have to study on your own, take online courses, attend seminars. At the moment, there are courses from various training centers that can be completed within about 2 months.

A traffic manager has many responsibilities, but the most important of them is to always know and control everything. Also, the speed of response to problematic aspects in advertising promotion or failure to meet the deadline for the next advertising product is also important. The task of the manager is to quickly find out the cause and eliminate problematic issues.

The manager's daily functional responsibilities for which he is responsible or supervised are:

• coordinate the work of contractors (website developers, illustrators, copywriters and other employees) and their company, to ensure that information between these links circulates continuously and undistorted;
• correctly allocate working time in your office, allocate priority areas, as well as, depending on the urgency of the task, plan and distribute work;
• if necessary appoint and hold company meetings with the contractorsremember about all the appointments;
• personally represent demo videos about products to the customer and make sure that they get online in accordance with the plan for public promotion;
• keep office records in their area of ​​responsibility.

Quite often it happens that the office runs several advertising campaigns at the same time. For each of them, the manager must prepare a work calendar and, if necessary, correct it. His responsibilities include maintaining communication between partner organizations, submitting advertising product layouts on time and checking their compliance with the project. If it happened suddenly that the advertisement did not get on the Web or on the pages of printed publications, notify your management.

As seen, the list of duties of a traffic manager is quite extensive. But if he copes with them, then this allows you to reduce the advertising budget and make advertising more fruitful. Ultimately, the effective performance of functions by a specialist allows you to increase the number of site visitors and increase sales. This is why good traffic managers are in great demand.

To become a successful professional in this area of ​​business, you need to constantly learn and follow new trends in advertising. But besides this, employers have a number of requirements for specialists in this area:

• Analytical mind - be able to constantly analyze the directions of advertising flows in order to know and understand how Internet traffic is moving and what is making money at the moment;
• understand peopletargeted by advertising, be able to correctly respond to people's requests and effectively respond to their aspirations through an advertising product;
• be able to calculate risks and take responsibilitybecause no one can say which advertisement will be the most productive;
• have skills to bypass advertising bans some products, know the rules for placing advertisements;
• have the ability to skillfully and creatively compose advertising texts;
• it is also desirable to have higher education in marketing and work experience.

This is what the profile of a traffic manager looks like, which cannot be better than it is - it is perfect. But since this specialty has appeared recently, it is rather difficult to find a specialist who meets all the above requirements and is looking for a job.

This profession should be chosen by people who want and can work remotely, who have nerves of steel, a cool head and leadership qualities of character. More than 60% of companies are trying to hire employees for telecommuting. These are mainly small companies that do not want to pay for premises, equipment, office equipment, stationery, and more. Work in this specialty does not require employees to stay in the office all the time. The main thing is to always be in touch with your employer. A quick response to a customer's call perfectly characterizes a freelance specialist.

Also, this profession attracts people who want to earn decent money. After all, there are no salary restrictions. It all depends on how well and how long the order will be completed. Of course, the payment depends on the work experience and the region where the order was received. The minimum salary for a beginner specialist is from 15,000 rubles per resource. And then everything is in your hands! If you accumulate experience and skills, your income will increase. A good professional gets from 30,000 rubles for a website.

There are excellent career prospects in this direction. Having gained experience, you can declare yourself and move from a small agency to a larger one. There is an opportunity to take the place of advertising director or become a lead project manager. After working for various companies, having studied the market, having gained a hand in the development and promotion of sites, having acquired the necessary connections, it is possible to organize your own business.

Summing it up, we can say that this profession has a great future, as the main business goes online or combines both directions (online and offline).