Corporate gifts for clients and business partners

Commercial activity cannot be reduced simply to drafting documents, dry negotiations and organizational processes. Indeed, many living people participate in it, directly or indirectly. And they will be happy if they receive pleasant and appropriate gifts.

A solid business structure is simply obliged to have its own corporate gifts. You cannot take them purely utilitarian, just as some items with a logo that you just need to order, hand over to the same customers, and on this consider your duty fulfilled to the end. It is also a very important channel of communication with people. Therefore, an unconditional requirement will be originality, the absence of a template. Yes, it is difficult - but the more valuable the achieved result will be.

Various kinds of cash bonuses have already gained great popularity. Certificates for receiving goods and services free of charge or with a significant discount will simultaneously delight the recipients and tie them closer to the company. The presentation will be more eloquent than most promoters and other employees. In order not to be mistaken in determining the optimal type of gifts, it is necessary to clearly divide the audience into three groups:

• who bought something sporadically;
• stable buyers;
• consumers who purchase a large volume of goods (services) on a regular basis or expect to significantly expand the volume of orders soon.

The first group is given mainly purely holiday souvenirs - mugs, calendars. Presenting such presents for the New Year holidays works especially well.Stable consumers are often given flash drives and other gifts that will be useful for a long time. The most difficult thing, of course, is with the elite category of clientele. She needs to be given only what is guaranteed to be remembered.

Important: It is not easy to choose the best ideas among the frankly failed ones. You will need to scrupulously know the psychology, habits, nuances of the activities and hobbies of the gifted in order to receive positive emotions in return. The main thing is the correspondence between the presentation and the status of the gifted people. The next rule is the "content" of the gift (it must carry some meaning).

For your information: from surveys taken abroad, it follows - 4 out of 5 who received gifts keep them for a long time due to their usefulness... It would be possible to talk for a long time about the nuances of choosing the optimal surprise. But in principle, three main points are enough. Considering them, most adults with a certain life experience will definitely solve the problem. Let their gifts not be "exceptional", but they will fulfill their main tasks in any case.

But there is one more point that is often underestimated. Sometimes it is not even the gift itself that is important, but the attention rendered. Therefore, congratulations via the Internet and by phone, sending surprises by courier services cannot be considered as a serious option. A reputable company intending to operate for a long time and successfully must show great "humanity".

When choosing, you must also take into account how many people will receive congratulations. If there are 500 or more of them, it is recommended to use:

• wall calendars;
• desktop calendars;
• pocket calendars;
• postcards;
• decorative photos;
• original drawings and graphics.

Since gifts of this kind are used everywhere, you will have to rely on the original look of the presentation. You should not spare money for the development of a finished product and its design. There should be a place on the calendars where the gifted can put the desired marks.

Recommendation: of all postcards, those where you need to write congratulations yourself are better suited. The most promising and most important clients now will definitely appreciate this kind of attention.

When there are 100 customers or fewer, it is advisable to abandon any bulk gift ideas. In this case, they choose the most individual things that emphasize care and attention. Preference should be given to presentations that express the brand idea in an original form. Along with the trademark, specific mottos and promotional inscriptions must be used.

It is extremely important in any case: all gifts must be of high quality, otherwise, instead of attracting customers, it is easy to get the opposite effect. Another nuance is that brand names and mottos should not be intrusive. This will be perceived as an annoying and shameless invasion of personal space.

It is worth knowing that some presents are obviously not suitable, regardless of the quality and exclusivity:

• things of a purely personal purpose;
• anything that has a sexual or offensive connotation;
• money (including on bank cards or deposits);
• sharp, cutting and dangerous objects.

Giving a mirror can be a bad idea. Yes, in fact, there is nothing mystical about it - but a corporate gift cannot pursue a compulsory educational goal.You should not donate medical equipment, medicines, other things that are associated with ailments and physical disabilities. Hygiene products will definitely be a bad gift. It is strictly unacceptable to give something that customers know they will not be able to use.

Corporate gifts can be addressed not only to customers. Regular business partners with their help establish, strengthen and maintain personal relationships. You can find many lists of the best business gifts - it is quite appropriate to use them, if only as a starting point. Original trainings, seminars and unobtrusive professional development courses are more of an idea for employees.

It is strictly unacceptable to hand over to partners anything that may have political, religious or philosophical overtones. There is no place in this segment of gifts and any items that are comic or humorous. Such presents can be safely used in one case: when you need to quarrel and insult.

For an amount from 500 to 2000 rubles, it is quite possible to purchase sets in a creative manner with one purpose or another. Boxes and other packaging are sometimes covered with corporate logos. But just like with clients, these logos shouldn't get too much attention. New Year's gifts for partners are not necessarily edible - but even with such a restriction, they are quite diverse. In order not to be mistaken, sometimes they turn to companies specializing in the selection of thematic presentations.

The topic can be very different, but it is best if it takes into account the field of activity and / or hobbies of the people being gifted. So, for men who are fond of tourism, high-quality equipment and equipment is suitable. Another option: something based on the sphere of human activity, only emphatically vintage, old-fashioned look. An additional plus will be when the thing looks also clearly expensive, respectable.

A very pleasant surprise for most people - charging device. Mobile gadgets and laptops are easy to see, they are usually shown during negotiations. Therefore, the selection of the ideal charger is quite simple. One gift combines the traits of care and attention.

The original way to congratulate - print on canvas with individual wishes or with quotes from celebrities, from books, films and so on. The main thing is that there should be some kind of clear connection with the sphere of human activity. Important: when choosing a gift for partners, it is imperative to take into account the age, national and religious specifics. So, in cooperation with the Japanese, you should never give sets of 4 items or 4 presentations. As a corporate gift, the following are definitely not suitable:

• clothes, shoes, hats;
• cosmetics and perfumery products;
• alcohol and tobacco;
• anything with a hint of bad qualities of people, flaws in character and behavior, appearance;
• you shouldn't hint at habits (even good or harmless ones);
• what is guaranteed not to be useful to a person is unacceptable to give.

One should not think that it is easy and simple to pick up a corporate gift for an employee of the organization. Thinking over his choice is required very thoroughly. A properly selected present helps to strengthen business contacts and human relationships in the company. The most important thing in this case is the development of an original idea.

A good idea can only be formulated if you know what impression should be made. It is unwise to seek gifts that are too expensive. The main criteria for a quality presentation will be the uniqueness of the idea and its relevance to the occasion.

Important: it is worth preparing for the selection and delivery of gifts in advance. Practice shows that when choosing at the last moment, they spend a lot of extra money, and still achieve little effect.

Employees will be happy if they receive an item that is both useful and atypical. The addressee should have no difficulty in using the gift. Assistance in choosing will be provided by a special diagram drawn on paper. It marks the place of each intended gift on the scales of practicality and originality.

To congratulate newcomers, use what is useful in office work:

• stationery kits;
• organizers;
• original notebooks and diaries;
• personalized cups.

To reward experienced people for effective work and successful solution of the assigned tasks, they usually use monetary amounts. But even they can be presented in an original way. When a gift is planned for a certain event, the most original ideas are used. Photo frames and other items that add comfort are also suitable. To make the surprise more colorful, sometimes plywood boxes (like those used for parcels) or environmental bags are used.

A miniature terrarium where the flower is placed can be a good surprise. The shape of the vessel can be varied, but in any case, an optimal microclimate must be maintained inside. It is quite appropriate for office employees to give gifts that will help to lead a healthy lifestyle. We are talking about such presentations as:

• natural products;
• certificates for relaxing massage courses;
• devices for self-massage;
• sports equipment.

Talking about natural motives, office equipment cannot be ignored either. Many electronic devices are made in wooden cases; quite often there are also corresponding stands. All this can be supplemented with a characteristic ecological cube.

But unlike partners and clients, employees can also give surprises with humorous overtones. All kinds of medals and cups, chairs with inscriptions, figurines, funny pictures in a frame or on objects in the office will delight people.

With their help, you can defuse the atmosphere emotionally, cope with even the most stressful work situation. It is even appropriate to use door signs decorated with cheerful inscriptions. But you cannot limit yourself to just a humorous effect. Many corporate gifts to staff are focused on maintaining high performance. For this purpose, they present:

• folders for documentation;
• magnetic and slate planning boards;
• literature for professional development and growth of the general level of culture;
• stationery.

Some of the gifts for employees are aimed at team building and developing team spirit. A corporate game of group sports is almost perfect. But when choosing such activities, it is necessary to find out whether it will be interesting for everyone to devote time to them.

When the New Year comes (or a large, long-term project is completed), you need to use gifts to reward success and at the same time to stimulate new achievements. Then they use gift certificates of shops, cinemas, theaters, subscriptions to gyms and spa salons. It is very good if the gift includes products or services of the company itself. This is more beneficial for both parties.And one more nuance - it is useful to introduce yourself as individual employees in order to understand what people lack, what they will be happy about.

Even the most expensive and exclusive mass-produced gifts can seem a little stereotyped in appearance. Do not think that people will not figure it out - they are much more discerning in this regard than they might seem. That's why, indeed, elite gifts (for especially important employees or for partners) are those that are made by hand. The most ordinary mug can be more pleasant if it is packed in a knitted cover. The same accessory will make electronic equipment more interesting.

An almost universal choice can be sweet gifts; they often have logos or short congratulations on them. You don't have to limit yourself to chocolate - gingerbread will be just as good. It is deservedly considered a good idea food sets. They are placed both in ordinary cardboard boxes and in wooden or plywood boxes.

And also can be used:

• small car models;
• embroidery;
• ceramics;
• paintings;
• drawings and art photographs (especially in unusual styles and genres).

Talking about unusual corporate gifts is considered not entirely correct, because that is why they are unusual, so that everyone can decide for themselves what they should be. But it is still useful to take into account the recommendations for the selection of creative, interesting presentations. Even if they are not ready in their original form, they can at least become a starting point for reflection. They look very expressive pictures-words made from the author's photographs.

All people wear shoes - and therefore cleaning them is relevant for every person. Therefore, without a doubt, you can donate cleaning kits that are emphatically old-fashioned in appearance. A fountain pen or other stationery may also look unusual. These gifts are distinguished into a special group, because they imitate completely different things. For men, beard and mustache grooming kits will come in handy.

Watch usually associated with homemade gifts. But you can try them in the corporate segment as well. It is important to consider that they look really original and impressive. Another nuance is that the gift does not look like a hint of a lack of punctuality. If the present can be perceived in this way, it is better to give e-book.

Only very rare people will be unhappy if presented with their own portraits. Additional "glasses" have those images that are made in a non-standard technique.

If you need to choose an original gift for a person (client or partner - it doesn't matter), then primary attention should be paid to the main occupation of people. So, regulars of social networks and video bloggers, game lovers can safely give:

• glowing headphones;
• laptop stands with cooling;
• USB fans;
• original keyboards, monitors and speakers.

To maintain good relationships with people, it is a good idea to choose a box filled with selected rare fruits. Family partners and colleagues are pleased to receive tea and coffee sets. Or you can give a pen with a built-in flash drive.

About what symbolic gifts can be presented to a partner, see below.