Everything you need to know about banner fabrics
Advertising today is presented almost everywhere, and not only in the form of audio clips and video materials, but also as large posters with images of various products. It is for the latter option that banner fabric is actively used, which is made using a special technology and is characterized by its resistance to aggressive external environment.
What it is?
A distinctive feature of banner fabric is that it consists of two materials. The base is made of static reinforced mesh, which is made of polypropylene. The upper part is covered with polyvinyl chloride, which provides high resistance to aggressive external environment. In addition, there is a high-quality varnish coating, thanks to which glare does not appear during use. Banner fabric is characterized by its density and opacity, as well as a rather large mass. There are options on the market that do not allow light to pass through.
Due to its unique features, the banner fabric is quite strong and tear-resistant. It is almost impossible to break it with bare hands, and in order to pierce it with a sharp object, you will need to make a lot of effort. A feature of such materials is their ability to not allow water to pass through, and also not to deteriorate under the influence of ultraviolet rays.
In addition, fungi and bacteria do not grow on banner fabrics, which is especially important for use in outdoor conditions. All these qualities allow the material to hang on the street at any time of the year without losing its attractiveness over the years.
Banner fabrics are distinguished by their elasticity, they do not deform during the folding process, and they can also be very quickly and easily rolled into a roll. In the process of choosing such a canvas, it is necessary to pay close attention to elasticity. This indicator allows you to understand how much it will be possible to bend the material without getting any creases. The elasticity is directly influenced by the density of the fabric. The smaller it is, the easier it will be to fold the poster. In addition, this characteristic directly depends on the method of production. If it is a cast material, then its elasticity will be higher than that of a laminated analogue.
Cast fabric is considered to be more durable, as it can last up to 10 years. But the laminated options will have to be replaced after 3 years. In any case, it should be borne in mind that the service life of such a product also depends on weather conditions. In the process of choosing the optimal banner fabric, it is necessary to pay attention to the ability to withstand high or low temperatures, as well as resistance to ultraviolet radiation. Most canvases are coated with paint, which is sometimes unable to withstand UV rays and starts to deteriorate. This negatively affects the attractiveness of the product, which can reduce the entire effect of advertising to zero.
If a colored fabric is chosen, then it is more suitable for advertising, but for a projector, black or white will be the best solution.
Views
A huge number of varieties of banner fabrics are presented on the modern market, each of which has its own distinctive characteristics and nuances of use. Let's highlight the most common types.
- Blackout. This is a fairly high quality and dense material that does not transmit light. A distinctive feature of this material is that it is based on black polyamide. It is he who is responsible for the absorption of light and does not allow it to penetrate through the layers of tissue. The unique features of the material make it possible to use it in the production of holiday banners, banners and other similar products. In addition, Blackout is considered an excellent duplex printing solution. This material has an average density, which has a positive effect on its elasticity. In addition, the fabric can boast of its durability, because even with active use, it retains its original appearance for 3 or 4 years.
- Sandwich. It is a knitted fabric that resembles a two-layer fabric. A distinctive feature of the product is that it contains cotton and polyester threads. It is thanks to the latter that such banners can boast of being protected from all weather conditions. Due to their softness and elasticity, sandwich fabrics have a minimum density, but at the same time they are able to withstand strong mechanical stress.
- Vinyl. This is an artificial fabric, which is characterized by high density and reliability. The main advantage of vinyl is that it is breathable. Despite this, the material is excellent for use in the external environment, as it is famous for its resistance to its aggressive conditions. Another advantage of this material is its affordable price, which makes it stand out from other types of banner fabric. That is why vinyl options are actively used to create photo zones and other printed products.
- PVC. This is a rather tough fabric that is made from synthetic fabrics with a unique coating. The high level of density guarantees the reliability and durability of the product, and at the price of PVC sheets are the most affordable on the market.
That is why this kind of banner fabric is the most popular and demanded when creating advertising.
Popular manufacturers
There are a huge number of banner fabric manufacturers on the modern market that offer a huge range of products. Products from China are considered the most affordable, but they do not boast excellent durability. For example, PVC materials from the Chinese company Crone lose their attractiveness after 2 years of use. In addition, such materials are not able to withstand aggressive weather conditions, which are quite common in Russia.
In recent years, the products of French brands have been in great demand. Sunbrella offers a wide range of banner fabrics that differ in their density and color scheme. The company's products are made from high-quality bases, which has a positive effect on the durability of the products.
Connection methods
Banner fabrics are made of polyester and polyvinyl chloride. Today, there are two technologies for the manufacture and joining of such canvases.
- Cast banners. The peculiarity of this technique is that the polyester mesh is poured using liquid PVC raw materials. In order to ensure the smoothness of this material, it is processed using a special device. It is thanks to this that it is possible to achieve sufficient durability, which is at least 7 years with proper operation. The only drawback of such fabrics is that they do not allow air to pass through, so the paint can fade when exposed to ultraviolet radiation.
- Laminated banner. During the production of this option, a polyester mesh is inserted between sheets of polyvinyl chloride. Laminate surfaces are in great demand due to not only greater attractiveness, but also excellent durability. Subject to proper use, the service life of such fabrics is at least 15 years.
It should be noted that in both cases the canvases are coated with paints and varnishes. They affect the quality of the fabric itself and have a direct effect on durability.
Thus, banner fabric is an excellent material for outdoor advertising. In the process of choosing such a product, you should pay attention to the technical properties of the material, its color, weight, thickness, dimensions and type of connection.